DASHWOOD DOG
bespoke
dog wear
Dashwood Dog specialises in creating bespoke, handmade dog wear that’s designed for the perfect fit, durability, and high quality. Their collection features stylish, hard-wearing dog coats, waterproof Biothane collars and leads, and hand-stamped brass tags.
the task
Dashwood Dog approached us with a clear vision: to create a website that truly showcased their brand, highlighting the bespoke craftsmanship and quality of their dog wear. They wanted a site that was not only visually engaging but also easy to navigate, making the process of purchasing custom items—requiring specific sizing and measurements—seamless for their customers. We designed a user-friendly, stylish website that perfectly represents Dashwood Dog’s values while simplifying the customer journey.
the thinking
To bring Dashwood Dog’s vision to life, we started by understanding their brand values of quality, craftsmanship, and bespoke design. Using our expertise in Squarespace, we custom-coded elements to create a storefront that not only looked great but was highly functional. We designed specific checkout forms tailored to the unique sizing and measurement requirements of their products, and integrated user-friendly size guides to enhance the customer buying experience. Throughout the process, we ensured that the website was a seamless extension of Dashwood Dog’s high standards and attention to detail.
