MINI (UK) x DOGS TRUST
a mini
adventure
Together MINI UK and the Dogs Trust were on a mission to help dogs travel happier.
The partnership with MINI UK and The Dogs Trust aimed to ensure that all dog owners have the tools and understanding they need to travel safely and comfortably with their dogs.
the task
Mini UK partnered with us to elevate their social media campaign in collaboration with the Dogs Trust. Their goal was to create content that highlights the importance of safe and comfortable travel for dog owners and their pets whilst out enjoying some incredible adventures in the brand new Mini Countryman.
the thinking
To achieve this, we took the Mini on a journey through the breathtaking scenery of Mid Wales, particularly the Elan Valley. We captured the adventure with high-quality photography and stunning drone footage, showcasing the natural beauty of the landscape. Throughout the campaign, we ensured that the dogs were securely strapped in for safety, and we made stops to keep them hydrated during scenic walks. The result was a visually captivating series of content that not only highlighted the stunning features of the Mini but also emphasized the importance of safe and comfortable travel for dog owners.
